![]() Here’s where it gets confusing: single-ingredient items like cauliflower rice, which also mimics a grain, are allowed. For example, Banza “rice” technically does not contain any off-limit ingredients however, because it is trying to emulate a Whole30 prohibited grain, it’s not allowed. One other hurdle: Whole30 disapproves of foods that attempt to mimic prohibited foods. After looking at the ingredient labels on most of our go-to condiments and store-bought products, we found that we also had to forgo these products as they contain at least one or more of the Whole30 prohibited ingredients. You’re essentially left with produce, nuts and seeds, and minimally processed soy. ![]() Grains (including rice, oats, wheat, and corn), any type of sweetener other than fruit (goodbye, maple syrup), alcohol, carrageenan, and sulfites are also no-go. Textured soy products (TVP, used in many plant-based meats) and soy protein isolate (found in many protein powders) are not allowed. The Plant-Based Whole30 program eschews all animal products but allows for legumes and minimally processed soy-think tofu, tempeh, and edamame. Meat and seafood, however, are fair game on the original plan. Up until the March 2022 debut of Plant-based Whole30, the diet was virtually impossible to commit to as a vegan, because in addition to all sweeteners, grains, alcohol, dairy, carrageenan, and sulfites, the program also prohibited most legumes. The 30-day elimination-style diet that claims to reset eating habits was co-created by Melissa and Dallas Hartwig in 2009 and truly took off in 2015 with the book, The Whole30. While we’ve completed our 30 days and are free to enjoy a wider variety of foods again (hello, soy latte, oh how we’ve missed you!), these vegan-friendly Whole30 brands are so good, they’ve earned a permanent spot on our shopping lists. From sauces to plant-based meat alternatives, we found these products to be essential in helping us stick to our plant-based Whole30 journeys. The program currently boasts 136 official Whole30-approved brands (75 that are vegan) with more applying on a weekly basis. Trends don’t get a label unless they’re a big deal, and brands want in. ![]() The simple fact that there is an official Whole30 label and certification process is a testament to its mass following. The Whole30 Diet (colloquially shortened to “Whole30”) is almost near Atkins-level popularity.
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